Fashion
“There’s a reason we don’t see the world in black and white”
Collaborations seem to be a big thing nowadays, so I was lucky enough to get to work with two great brands at the same time. Lele Sadoughi is known for its fabulous headbands and now you can pair them with your favorite Lilly Pulitzer dresses. I photographed Lele founder, Lisa, and her cute-as-a-button daughter for this campaign and we had a blast. Sadly, I don’t look good in headbands….
“I like children. If they’re properly cooked.”
W.C. Fields is also famous for saying, “never work with animals or children.” I did both for Maisonette and their Easter campaign. It was a lot of fun, but I could probably wait until next easter to do it again. Luckily, I’ve been practicing with my own family for years on A Social Life.
One of the models was allergic to rabbits apparently, so my son Johnny made his modeling comeback
“One shoe can change your life”
I got bring Sam Edelman back to my stomping grounds of Palm Beach for the Spring/Summer campaign and this time they decided to make things interesting for me by adding a second model. It always becomes a little bit harder with each extra person you add to a shoot because you’re not only worried about how they are each interacting with their environment but also with each other. But on the other side, it allows you to move faster because you can shoot one girl individually while the other gets ready. I found on big campaigns like this, it helps to construct a story in you head, much like an actor preparing for a role.
“Give a girl the right shoes and she can conquer the world.”
I can’t tell you how much I love this brand and everyone who works there! In a short amount of time they’ve made me feel like a part of the family and I really think its help me do my best work. What do you think? For part 2 of the Fall campaign, we headed to the Catskills in upstate New York. I can’t say I ever thought i’d make it out there (and I’m not sure if I need to go back), but it certainly made for a fun shoot. There is nothing better than exploring a cool location and seeing what kind of crazy ideas you can come up with. It also helps when you have awesome props, great clothes and a gorgeous model.
“I still have my feet on the ground, I just wear better shoes.”
My first billboard on La Cienega and Santa Monica Blvd in West Hollywood
Its rare that I find a brand that aligns with my own creative style and sensibilities as well as Sam Edelman. The brand has an “irreverent and whimsical style, inspired by timeless American elegance that bridges the gap between aspiration and attainability to define modern luxury.” That’s very similar to how I would describe myself. I feel very lucky that we found each other. Not only is Sam an amazing brand that I am honored to be associated with, but the confidence they have shown in my abilities has really allowed me to explore commercial photography in ways I never thought I’d get the chance to. Their desire to have me lean into my own photographic instincts has really pushed me to grow artistically. We tried to capture something that was at the same time effortless, elegant and timeless. I am super proud of this campaign and I hope you’ll look out for it on billboards, magazines, taxi cabs and, of course, your local Sam Edelman store.
“I don’t try to be original; I just always want to do something that excites me.”
I often tell young photographers that, as they try and develop their own style, they should actively try and shoot like some of the great photographers that they admire. In the process, they may find something about that photographers style that they like and want to pull into their everyday work. In this case, I did my best Jeurgen Teller impression for a fashion shoot with World Armarium at the Colony Hotel in Palm Beach. I tried to stay true to Juergen, while also adding my own flair. How’d I do?
